Webpros

WebPros is a global technology company powering some of the most widely used web infrastructure products, including cPanel, Sitejet, XOVI, and SolusVM. Their audience includes IT professionals, hosting providers, and investors worldwide.

After multiple acquisitions, WebPros found itself managing a fragmented digital ecosystem:

• Inconsistent branding across five major product websites
• Different technologies powering each site
• Outdated design and user experience
• Poor SEO performance and numerous dead links
• Slow page speeds and low conversion rates

Despite being a leader in web infrastructure, their digital presence didn’t reflect the quality or scale of their products.

WebPros’ marketing team took ownership of the ecosystem with clear goals:

• Unify all websites under a consistent technology stack
• Harmonize branding across all products
• Modernize design and improve user experience
• Simplify navigation and user journeys
• Eliminate outdated content and fix SEO issues
• Enable internal teams to easily manage and scale websites

We partnered closely with WebPros’ internal teams, including their design director, and played a key role in both strategy and execution.

Strategic & Design Contribution

• Co-developed UI/UX for all major products
• Rationalized navigation and content structure
• Ensured consistent branding across all platforms

Technical Execution

• Built websites using Sitejet and WordPress
• Cleaned up outdated pages and removed dead links
• Implemented best-in-class on-site SEO
• Improved performance and page speed

Analytics & Compliance

• Implemented tracking via Google Analytics 4, Google Search Console, and Google Tag Manager
• Set up cookie management and compliance systems

Tools Used

• Figma, Photoshop, Illustrator
• Sitejet, WordPress
• AI-powered tools

The transformation delivered measurable and strategic impact:

• Bounce rate decreased by 37%
• Leads increased by 73%
• Page load speed significantly improved

Beyond the numbers:

• All product websites now share a consistent, modern brand identity
• The marketing team can efficiently manage and scale the ecosystem
• User experience is significantly improved across all platforms

This was not a typical web project.

• 5 major products unified into one ecosystem
• Collaboration across multiple international teams and time zones
• A 12-month delivery timeline
• A 600+ employee enterprise environment

While WebPros builds tools that power the web, executing a unified, high-performing marketing ecosystem required a different level of specialisation.

Our 9-person team brought the strategic clarity, design expertise, and execution precision needed to turn complexity into a scalable system.

1. Discovery & Brief
2. Research & Analysis
3. Wireframing
4. UI/UX Design
5. Development
6. Launch
7. Optimization

This project demonstrates how strategic design and technical execution can transform a fragmented digital presence into a unified, high-performing ecosystem—built not just to look better, but to work better.